Interactive TV Advertising Guide

The IAB has published a guide on interactive tv advertising. The guide is part of a series of platforms reviews and dedicated to the education of marketers. It includes an overview of the interactive tv market in the US, key definitions and metrics, case studies and an introduction to market participants and service providers. Get further information by the following press release.

IAB Unveils “An Interactive Television Advertising Overview”

Download page of the itv advertising guide.

An Interactive Television Advertising Overview

Directory Sources: ITV Advertising, Rich Media AdvertisingStreaming Media AdvertisingTelevision Convergence