Lately there has been a post about bar codes being a hot trend in mobile marketing with different standards being a hurdle for broader acceptance and growth. Now Mobile Marketing Watch reports about a clearinghouse for mobile bar codes enabling interoperabilty announced by Neustar. Further information is available by the press release of Neustar. Neustar [...]
The IAB announced a couple of news today and beside the already mentioned interactive tv advertising guide the Standard Terms and Conditions Version 3.0 for the interactive industry have been published and a first ever “Social Media Buyer’s Guide”, which is dedicated to the social media advertising buying process. The latter is part of a [...]
The IAB has published a guide on interactive tv advertising. The guide is part of a series of platforms reviews and dedicated to the education of marketers. It includes an overview of the interactive tv market in the US, key definitions and metrics, case studies and an introduction to market participants and service providers. Get [...]
