The trend research company trendwatching.com reports about a new marketing trend called Brand Butler. This trend is near to sponsoring and goes beyond branding and communicating a lifestyle. It serves consumers with rare time and supports those people by offering information to realize their way of life. The context to internet marketing exists by providing applications delivering mobile and personalized information with the apps presenting brands. Further aspects for instance are knowledge about locations and transparency resulting from the reality of the internet.

Time-starved Consumers Seek ‘Brand Butlers’

These kind of applications and information available on the internet are enabling a new approach in marketing and mark a change in marketing paradigms. A report by Forrester Research is describing a new approach by the adaptive marketing era, which is “defined by greater interaction with consumers and initiatives tailored to the individual”.

Advertising entering ‘adaptive marketing’ era: Forrester report

Directory Sources: Market and Trend Research