BroadBand Connections has developed an innovative video advertising solution. The service works in connection with internet phone calls, which are initiated by click to call buttons on websites. Now if a customers uses a click to call button to call a service representative or the like, a video is presented during the waiting time. Read [...]
Mobile Marketing Watch reports about a study by Informa regarding social media advertising. Having a focus on the mobile market, the blog reports about revenues of 421 million dollars for mobile social media alone, which is an increase of 50 % over a year. In 2013 the market is expected to have a volume of [...]
An up to date study by the Network Advertising Initiative about behavioral advertising and targeting confirms a high degree of ad effectiveness. The revenue compared to ad impressions and opposite to run of network ads is 2.68 time higher and the conversion rates are 6.8 % compared to 2.8 %. Having a market share of [...]
