Webtrends, a web analytics company providing solutions since the early beginning of the internet and across platforms like websites, mobile sites and company representation on social networks today, has introduced a segmentation add on to its Visitor Data Mart product. The Visitor Data Mart service at all is giving insights into the behavior and preference of individuals visiting websites and related platforms as well as crm systems and channels like email. The new segmentation capability now enables to use these data to create aggregated communication channels to be used for campaign creation and retargeting beyond the original purpose of website analytics. For further information visit the press release below.
Website Analytics with integrated Targeting Facilities
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