OpenSky has launched an innovative social commerce business model. The service is focussing on influential bloggers and offers a new way for monetization by offering a social shopping solution to be integrated in such blogs. On the other side the service enables merchants to participate in the service and to sell their products. By this the service is something between a social commerce solution and an affiliate network, which OpenSky describes itself by the term relationship commerce. For more information read the TechCrunch article and visit the OpenSky homepage.