Adneedle is a new local advertising network serving the US market. Being a network the service has offers to both advertisers and publishers. To create campaigns the service has integrated campaign management tools.
The local targeting at Adneedle happens by its proprietary G.U.T. technology (Geo User Targeting). Furthermore the service enables targeting by demographics and interests. Further information about the launch of Adneedle is provided by the following press release.