The latest research by PEW Internet covers the behavior of internet and social media users regarding their profiles and reputation management. Reputation management is this study is rather used to describe the management of data provided to particular services than reputation management how it happens by enterprises and professionals, who may use reputation management solutions. [...]
Adneedle is a new local advertising network serving the US market. Being a network the service has offers to both advertisers and publishers. To create campaigns the service has integrated campaign management tools. The local targeting at Adneedle happens by its proprietary G.U.T. technology (Geo User Targeting). Furthermore the service enables targeting by demographics and [...]
An overview of important factors of the international search engine marketing has been published by the expert information service SearchEngineWatch. The article pronounces the importance of local and regional peculiarities, which starts by choosing keywords and ends with considering cultural peculiarities regarding the engagement in the long tail. Furthermore technological issues do matter like being [...]
