Allways up to date remains the discussion on how to finance content with an occasional discussion about paid content mostly initiated by established media companies. Lately the media mogul Rupert Murdoch has announced to charge for content. This has been accompanied by restricting search engines to index the content and by a broad echo within [...]
The just launched service Offerpop is providing a suite of social media marketing tools to meet the needs of marketers active on Facebook and Twitter. The suite includes various tools to send personalized messages and offers as well as to measure the success. There are four general parts: Personalized messages to welcome new followers, sending [...]
The IAB has released quality guidelines about the description by advertising exchanges and networks on the available inventory. The “Networks & Exchanges Quality Assurance Guidelines” are a standard dedicated to better inform advertisers and agencies. The guidelines aim to assure a safe advertising environment and to avoid problems e.g. regarding brands and improper content. IAB [...]
