The just launched service Offerpop is providing a suite of social media marketing tools to meet the needs of marketers active on Facebook and Twitter. The suite includes various tools to send personalized messages and offers as well as to measure the success.

There are four general parts: Personalized messages to welcome new followers, sending messages and news referring to particular landing pages, personalized news and offers to be send to particular users and last but not least viral marketing tools to let offers be shared by users.

The webbased application is available by a monthly subscription fee, which enables to create social media marketing campaigns without limitation in numbers. More information about the launch of Offerpop is available by the press release below.

Offerpop Launches Super Easy-to-Use Social Marketing Apps for Retailers, Brands and Communities on Twitter and Facebook

Directory Sources: Social Commerce – Social Media Marketing – Social Media Advertising