The trend research company PSFK has published a study on the interdependency of new media and offline retail business. This study includes up to date trends like the emerging mobile commerce including its possibilities like promotional offers and location based information and augmented reality, which is both a mobile trend and an opportunity to enrich [...]
By an official blog post Google has announced the launch of a new site especially dedicated to display advertising within the Google AdWords network. This seperate site comprises the various activities of Google to market online display advertising and enables a more comfortable administration of display advertising campaigns. The portfolio of sites is equal to [...]
The email marketing service provider GetResponse has published a study on the efficiency of social media elements integrated into promotional emails. According to the study the click through rates do increase significantly by integrated links to social media sites by up to 30 %. The best effect has been measured for Twitter links followed by [...]
