Social media marketing becomes the dominant discipline in the online marketing mix, reports DM News. The reasons of course are the popularity of social media and at the same time the ideal tools for market research as well as to reach target groups. Too, these opportunities realize the promises of internet marketing by total transparency, [...]
Searchandise provides search engine marketing services with paid placements within on site search engines of retail websites, which are dedicated to both marketers and operators of retail sites. The company surveyed the efficiency of paid placements within the search of retail websites. Similar to common search engines the study found that most people (94 %) [...]
The video sharing platform YouTube has launched a new internal portal dedicated to business videos. The portal is called Think with Google and presents high quality videos about business and economy mostly presented by managers and other experts. The intention is not just a portal to view videos but a discussion platform using the facilities [...]
