Social media marketing becomes the dominant discipline in the online marketing mix, reports DM News. The reasons of course are the popularity of social media and at the same time the ideal tools for market research as well as to reach target groups. Too, these opportunities realize the promises of internet marketing by total transparency, direct contact and dialog with customers and target groups. Currently established agencies are establishing special social media marketing units.

Social marketing dialogue dominates

Directory Sources: Online Advertising Information – Social Media – Social Media Marketing