The problem of decentralized gathered and available data caused by the decentralized character of online business today and the use of various different online services like webbased email, social networks and cloud computing and the like becomes solved by a new generation of web analytics services. These services enable to aggregate data of various sources within one service and one dashboard.
The particular services mentioned in an article by The Net-Savvy Executive do integrate various different services and different kind of services. The most essential part is the integration of data sources provided by social networks. SocialReport and swix are even specialized in such data. The services DigMyData, Metricly and StatsMix additionally integrate webbased services like email, online marketplaces and application service providers and the like. At least Metricly and StatsMix enable to integrate internal data and do provide a complete overview of the activity of an organization within just one application.