Navigation devices are widespreaded and now become exploited to deliver location aware advertising at the point of need. TeleNav, a provider of navigation solutions to be installed on mobile phones, has just launched the TeleNav Ad Platform. The service is integrated with the navigation solution and provides ads, if a user access the application to search. The ads will appear within the search results and by a click the directions are shown to lead the customer to the desired destination. To get further information about the service read the article TeleNav Launches Mobile Ad Platform With Turn-by-Turn Directions and access the TeleNav Ad Platform website.
Another provider of a similar solution and with a similar background is NAVTEQ Media Solutions operated by NAVTEQ, a provider of map solutions often implemented within navigation devices. By NAVTEQ LocationPoint Advertising the service enables advertising directly within maps.