There are various forms of online advertising and business models. Opposed to realtime bidding aiming to faciliate immediate sales there are various forms of display advertising suitable for branding or other long term strategies. Brand.net, specialized to liaise safe advertising environments, now has launched a service to forecast advertising prices to ease the planning of display campaigns. The platform called Media Futures Platform or MFG on Demand creates forecasts about the prices of a desired advertising environment up to one year in the future to enable planning like it is known by print or tv advertising. The basis is the cpm media currency. Further information is available by the following press release about the launch and the article below. To get an impression of the application a demo is provided by Brand.net.
Forecasts of Online Advertising Prices
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