The changes of the search engine result pages at the Google search engine reasoned by the launch of Google Instant Search of course do engage search engine marketers. Because Google usually keeps it a secret how the mechanisms generating the search results work, now everything has to be tried and tested. By this the consequences up to now are speculations mostly and the only point of common sense is that there has been no change to the algorithm. So expected or already happening changes are reasoned by the new navigation and do especially arise by the suggested keywords. The latter, which do rely on Google Suggest, have to be considered in search engine optimization, because the results do rely on these suggested keywords and phrases. Some further facts and perceptions especially in the context of online trade are mentioned in the article below.