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Entries for September, 2010

An Infographic about the Online Advertising Landscape

An infographic about the internet advertising landscape has been created by Terence Kawaja of LUMA Partners. The graphic is showing the value-added chain of advertising starting with ad agencies and adserver providers followed by various value added service providers like ad optimization companies and ad exchanges to the end of the chain reaching the audience. [...]

EU Paper on eAccessibility

epractice.eu, an ecommerce journal published by the European Union, has introduced a new paper about eaccessibility. The paper includes several case studies and describes the approach of eaccessibility by being a service factor. Implementing eAccessibility as a service quality factor Directory Sources: Web Usability, Accessibility

The State of Social Media Sponsorships

IZEA, a company providing online platforms to match advertisers with social media publishers, has published a report about the state of social media sponsorships, which is described by IZEA as a compensation to be mentioned on a blog or by an operator of a social media channel. At all the market has a volume of [...]

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