Online advertising and marketing organizations have launched a program to assure compliance with self regulation in online behavioral advertising required by regulations of the FTC. The program, which has been announced by the Better Business Bureau, enables consumers to opt out of tracking realized by cookie placements. To do so an icon has been development to be placed within advertising media. To inform all market participants a particular website has been launched located at aboutads.info. This site includes information on how to implement the icon within advertising media and how to use the icon to opt out of tracking. For further information about the launch of the program and for background information read the press release below.

Major Marketing/ Media Trade Groups Launch Program to Give Consumers Enhanced Control Over Collection and Use of Web Viewing Data for Online Behavioral Advertising

Directory Sources: Advertising Organizations – Online Advertising