MediaPost Publications reports about an innovative online advertising format, which integrates the Facebook Like Button in standard banners. This arrangement has been created by MediaMind formerly known as Eyeblaster.
The article is talking about new opportunities to measure the success of campaign, but thinking about the still growing importance of social media services and the opportunities to interact with customers or users suggests even other options. Regarding branding the target of campaigns now may go beyond increasing the popularity. Banner campaigns may be used to pass on users to presences at social media services for the purpose of customer retention, communications and direct dialogs.