Social shopping with ratings and recommendations has been described by two perceptions, the importance and efficiency of user generated ratings and reviews and a rather low involvement of about 10 up to 20 % of the audience. The latter is changing fundamentally according to a study by Immediate Future, which has surveyed the occurences in the UK. According to the study “The Social Shopping Explosion” now about 53 % of shoppers to actively participate in evaluating products. Whereas the study has been done in the UK, similar occurences are expected in the US market.
Social Shopping Activity increases
Von FOLDEN.INFO Internet Marketing, Marketing Research, Research, Shopping, Social Media Marketing, Social Shopping