A Third of Shoppers will use Mobile Phones 1

A study by MarketLive revealed that more than a third of shoppers will use their mobile phones this shopping season. Key activities will be to compare prices and products. Because of the personal character of mobile phones, personalization and targeted promotions are seen as a precondition to succesful mobile marketing campaigns. For further details and a video interview, read the following article.

Segmentation is key to attracting likely-to-buy mobile shoppers: study

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