Mobile Advertising Measurement Guidelines

In the case you have missed it, a couple of days ago the IAB and the Mobile Marketing Association have released mobile advertising measurement guidelines in a conjoint approach. The intitiative is aimed to establish standards to count ad impressons on the mobile web. The guidelines are still in the process to be commented. Further information is provided by the official press release by the IAB.

IAB and Mobile Marketing Association Announce “Mobile Web Advertising Measurement Guidelines“

Directory Sources: Online AdvertisingMobile AdvertisingAdvertising Organizations

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