Synthesio meets the needs of companies doing business on a global level. The service is scanning communications on the social web in 146 countries. This needs a broad approach, which is supported by Synthesio by setting up the monitoring tools, processing the data and making the data available on a convenient dashboard. Too, the services are available to be done on a companies own.
The functions of the service include reputation management and crisis monitoring, general marketing research, business intelligence and competitive analytics, researching influencers and campaign measurement. An up to date blog post is mentioning Synthesio being a leader on monitoring in the consumer segment. Further information is available by the review below and at the Synthesio homepage.