involver, a provider of a social media marketing platform, has introduced the Social Markup Language SML. Opposed to the social media markup language by SmartRealm, which is available based on a creative commons license, SML is a proprietary language connected to the involver platform.

To users SML brings a couple of advantages. The language eases the process of developing social apps and enables to use application across various different social networks and platforms by scalability. Updating the apps because of changes at particular networks becomes obsolete as updates are managed on the server side by involver, All Facebook writes.

Below is a video with an introduction to SML by involver.

Directory Sources: Social Media Software