Online Media is essential Part of general Consumer Trends now

The trend research company TrendWatching.com has observed 11 consumer trends for 2011. Usually and up to now such trends had rather common character than being related to online media despite the consumption of electronic devices. But related to the thesis that the internet will influence and change everything, this point seems to be reached now as five of the eleven general consumer trends are related to the internet and online media. At all these trends are related to communications and the behaviour of consumers corresponding to up to date marketing trends and shifts. In particular this concerns two areas, social media and the search for information including exchanging recommendation in the context of social media marketing and secondly the mobile internet with its options to research product information at the point of sale and to retrieve local information in the context to mobile marketing.

11 crucial Consumer Trends for 2011

Directory Sources: Document Sharing, Business NetworkingMarket Research Studies

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