Jivox has introduced a universal interactive video advertising solution, which may be used on any platform, the web and the mobile internet. The services include all parts of the value added chain starting with the underlying technology to create video advertising media, the platform to serve the ads, includes an advertising network for delivery and a video analytics solution to measure the success of campaigns. Furthermore various advertising formats are available to deliver in banner and in stream video advertising.
The universal solutions is based on the HTML5 standard and enables to deliver video advertising to every devices supporting this standard, which may be on the web or on mobile devices or smart tv. The delivery of the appropriate advertising media happens automaticly by detecting the devices. Further information is available by the press release below and at Jivox.