Using social sign in is most common and convenient to online services. Now a study showed that it is a valuable tool to ecommerce sites, too.
People do hesitate to register and to give their data to a new site with a whopping 75 % abandoning the shopping process. This figure may be lowered by using a single sign in solution. Beside these hard facts using single sign in solutions is advantageous to the image of a company as people do appreciate the convenience and think companies using ssi are innovative and do leave a positive impression.