At the last internet marketing update new strategies have been mentioned as a trend following technological innovations in internet marketing. A mentioned strategy has been gamification, the use of a gaming approach in marketing, which is represented with a wiki on the web already at gamification.org. The approach has been introduced as a process instead of a destination by Gabe Zichermann at the Social Media Week. Some further information about the strategy is provided by the following article.
The Gamification Approach of Internet Marketing
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