IAB and MMA have announced a standard to measure the reach of mobile advertising campaigns, the Mobile Web Advertising Measurement Guidelines. The standard is dedicated to measure the ad impression on the mobile web and enables third party auditing with the aim to establish a common basis for the trading mobile ads. Further information is given by the press release IAB and Mobile Marketing Association Establish Standard Methodology for Measuring Mobile Web Ads and at the website about the Mobile Web Advertising Measurement Guidelines as well as by the download of the Mobile Web Advertising Measurement Guidelines.
Mobile Advertising Measurement Standard released
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