Marketing Automation with Audience Analytics and Segmentation

Ohana Media has launched OhanaQB, an application to analyze users and to create clusters to optimize online marketing.

The saas software analyzes website visitors and creates clusters of target groups. These clusters are used to optimize the targeting on the web and to reach relevant or most profitable user groups. Beside generating clusters the application does analyze the intent and enables to personalize the user experience. By the permanent analytics and alarm functions regarding critical figures the software is a mean to automate online marketing processes.

Further information about the launch of OhanaQB is available by the following press release and at the Ohana Media homepage.

Ohana Media announces launch of OhanaQB – Audience Marketing Platform

FOLDEN.INFO Directory Sources: Marketing Optimization, Media ManagementMarketing Automation

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