Geolocation apps are primarily used to connect with friends and others a study by the marketing agency White Horse states, which again pronounces the importance of digital media to social connections and social networking. Connecting with othes leads the use with 41 % followed by using geolocation features to look for places, a feature used by 21 % followed by 17 % thinking about travel information. Facebook provides the leading app followed by Google Latitude, Foursquare, Twitter Places, Gowalla, and Whrrl.

Geolocation Users See Social Benefit

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