Local Response, which is still in beta now, introduces an interesting new concept connecting the offline and online experience. Up to now the site consists of a simple interface to submit a location. If a company and customers are connected, a company is able to find their latest customers on social networks online and may connect with them.
The service is In the same way innovative like its interface looks simple. The service has to be seen in the context of agile commerce. This concept describes the demand of users to get the same experience offline as it is available online. By its service Local Response will offer a solution to meet this demand.