Adaptly claims to revolutionize the buying of social media advertising and it does. As known from here it is the first service enabling to manage social media advertising campaigns across various social networks.
Using Adaptly advertisers now only have to access one single service to place their ads and to monitor the success of social media advertising campaigns. The service facilitates to create the various ad formats of the particular networks combined with monitoring happening in realtime. Furthermore the service has marketing automation features, which means optimizing the ad media by automaticly creating variations and automaticly trying various target groups and segments to get the best results.