Facebook is fostering its own marketing model. To inform about and discuss the marketing opportunities at the worlds largest social network the enterprise has launched a particular website called Facebook Studio. The site enables market participants to get information, to discuss issues and to represent themselves by campaigns realized on the network. For more visit Facebook Studio.
Online Marketing today mostly in connected to data. To provide marketing data about a year ago Facebook has launched the Open Graph function, a function relying on the term social graph giving interested parties information about relationships of users. A comprehensive review of the possibilities of the Open Graph function is given by the Mashable article below. Such kind of information by the way, information about relations and analytics, is provided by a couple of easily to install Facebook Apps, too.