What formerly happens to Google, the development of special applications to manage and optimize ad bidding and placement, now happens to Facebook. The company lately made headlines regarding its market share of the online display advertising market, which has reached 30 % in the US. In this case it makes sense to create such applications.
SocialAdsTool is providing an application especially developed to manage ads on Facebook. The main aim of the service is to provide a tool to reduce costs and time to manage Facebook ads. To do so the app includes various means reaching from ad creation to automated optimization and reporting.
This seems to be the start of a new era in the case of advertising applications. SocialAdsTool is the second app introduced at this blog following the introduction of the social media advertising aggregator Adaptly. For further information about the new service visit SocialAdsTool.