Unica published its annual survey of marketers. The study gives insights about the topics, which are most important to marketers. In a review about the study, which is available for free by pdf download, MediaPost Publications defines “turning data into action” as the top priority. This may be described as the next step according to priorities of the former survey or a logical step. Data is the foundation to all, the prior priorities like personalization and online marketing at all with the aim of optimization and the source of data now often related to social media. Marketers still need to get success and are confronted with the growing importance of further channels like the mobile internet und arising video and online tv market.

For an overview read the following article and to download the whole study use the link below.

(Dis)Integrated Marketing Hurdles

The State of Marketing 2011: Unica’s Annual Survey of Marketers (PDF)

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