SEO in the b2b world needs to meet the special search behavior of b2b marketers and researchers. This behavior is determined by particular tasks and need of information. In general b2b search mostly consists of researching relevant partners and products. To do so managers access both general and specialized search engines with information either being available on the web or by special formats like white papers and product specifications. To meet this demand seo in the b2b space may happen by the common optimization of websites going along with the delivery of special landing pages and providing indexable papers e.g. available in the pdf format as well as putting such materials onto specialized search engines or resources.

A more comprehensive review including graphics and a link to download the study is given by the article 4 Key Recommendations for B2B SEO in Industrial Markets.

FOLDEN.INFO Directory Sources: Document Sharing, Business Networking – Search Engine Marketing – Search Engine Optimization – B2B Marketing