Bing, Google and Yahoo launch Search Engine Marketing Initiative

Bing, Google and Yahoo have launched an search engine marketing initiative together regarding indexing content or better to provide a set of additional meta data to index special parts of content. Following the cooperation to standardize sitemaps now is dedicated to standardize indexing of additional aka supplemental data. concerns the indexing of semantic data, which up to now is primarily used for specific content and already known by the Rich Snippets format of Google. This kind of indexing uses particular meta data to provide special information and to enhance search results with e.g. up to date event data, reviews or special topical specifications. The aim of the initiative is to standardize the meta data to enable webmasters to provide a set of meta data readable to all search engines and other relevant services.

The initiative has been announced within all official blogs of the participants. The website serves to provide the specifications and to collaborate with developers on standardization and to create new formats. For more visit the homepage.

Bing: Introducing Bing, Google and Yahoo Unite to Build the Web of Objects

Google: Introducing Search engines come together for a richer web

Yahoo: Introducing A Collaboration on Structured Data

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