ShareThis, best known for its social sharing solution to be integrated into websites and meanwhile as well active in the other business segments ad targeting and statistik services, has published a study about market shares of social sharing created in cooperation with Starcom MediaVest Group.
As to be expected the social network Facebook is the most important service, but a closer view gives some further interesting insights. Despite of Facebook being the largest network, the market share of social sharing is 38 % as measured by ShareThis on the web, which might be seen as large or the smaller part. Indeed a larger part of people do use other means to share content with 11 % using Twitter, 17 % email and 34 % other services like blogs and bookmarking services.
Some further interesting figures and insights into sharing schemes are provided by the article and the press release below. For instance 10 % of website traffic now is generated by shared content and even 31 % of referral traffic.