The new approach of AddThis concerns the direct copying of an internet address out of a browser and pasting the copied url somewhere else. According to the service this is the most popular method to share content surpassing the use of social sharing buttons ten times. The method is called Address Bar Sharing Analytics and realized by the new browser feature called History API. The new function is an enhancement of the social media analytics service AddThis Analytics. Below is the official blog post about the launch of AddThis Address Bar Sharing Analytics and an introductory video.