ROI Research and Performics have surveyed the optimal frequency of commercial communications regarding the target group of consumers. The results, which are based on interviews, show a most diverge demand probably depending on the intentions and needs of users. In general about the half of people surveyed said monthly, weekly or less than weekly news are enough. But about 10 % want daily or even more frequent news. Just 4 % think social media is an unsuitable way to receive commercial information.
This most different need for information may be seen in the context of the trend on personalization and demonstrates its importance. To meet customer satisfaction enterprises have to analyze the need of information. Otherwise and by an unsuitable amount of information social media communications may be seen like the spam phenomenon in email communications.