Online Marketing and the Inflation of Social Recommendations

The omnipresence of social recommendations by favoring or product reviews has led to something like an inflationary condition. The subsequence of this inflation is a drop of credibility and at the same time a problem to agencies specialized in word of mouth marketing. The question is how to keep credibility and wom an effective mean of commercial communications. Buzzer, a leading word of mouth marketing agency, has surveyed the up to date status of wom regarding the attitude of consumers.

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