The omnipresence of social recommendations by favoring or product reviews has led to something like an inflationary condition. The subsequence of this inflation is a drop of credibility and at the same time a problem to agencies specialized in word of mouth marketing. The question is how to keep credibility and wom an effective mean of commercial communications. Buzzer, a leading word of mouth marketing agency, has surveyed the up to date status of wom regarding the attitude of consumers.

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