Mobile is primarily seen as a consumer channel, NetImperative writes in an article referring to a white paper on mobile marketing in the b2b segment released by the UK chapter of the IAB. But as “senior level executives have 3.46 mobile devices each” this is also a suitable channel to the b2b segment. The article below names 8 means to use this channel with mobile versions of business directories and yellow pages to by added by own experience (a couple of yellow pages with mobile versions are listed at the mobile site of FOLDEN). After the article below follows a direct link to the white paper.

White paper: 8 tips for B2B mobile marketing

B2B ‘must embrace mobile’ says IAB

FOLDEN.INFO Directory Sources: B2B Marketing – Mobile Marketing