Facebook has launched an api especially dedicated to marketing to enable the development of marketing applications. The target groups are large advertisers and agencies as well as developers. The potencials of this interface are both in the reach of rationalization and by the combination of the available features in the reach of new analytics applications and applications for improved targeting. To use the marketing api an application is necessary. Some further information is available by the article below. The marketing api homepage additionally provides some case studies. For more visit Facebook Marketing API.