According to an up to date study by Frank N. Magid Associates in cooperation with the video sharing site metacafe user generated video is the most popular online video genre among online video viewers having grown from a reach of 33 % in 2008 to 46 % in 2011. The second most popular category is music. Furthermore the online video sector at all is healthy e.g. watching full length tv episodes online has grown from 20 % to 30 %.

This might be seen as estonishing or not thinking about the efforts of the established media industry. On the other side there the change of consumer behaviour by new technologies and the ability of consumers to record any occurrences and show it on the internet or even to create films, which may either matter to friends or people at all.

Below is an abstract of the study and a link to download the whole study.

User-generated Video Popularity Surges

Magid Media Futures: Online Video Reaches New Heights In Digital Nation 2011

FOLDEN.INFO Directory Sources: Document Sharing, Business Networking – Market Research Studies