Atosho is the name of a new advertising network bringing up a new kind of advertising media. The service combines some already known or similar technologies to something new. These are microshops within banner or widget like media, which let consumers shop within this media without to leave a publishers site. As the main difference to already known commerce enabled widgets the targeting technology has to be mentioned, which is semantic based and which makes it a semantic advertising service providing commerce enabled media. Furthermore the media currency used is pay per sale giving it some character of an affiliate network.