Brands become Publishers

The internet will change everything early studies stated and terms like prosumers, at first used by Sony to describe the upcoming trend of producing consumers, came up. In this context an article by the Content Marketing Institute hints to an interesting aspect, brands now become publishers. This of course happens in the context of social media and networking and content may be created to be used for particular desired actions.

Every Brand Now is in Two Businesses

FOLDEN.INFO Directory Sources: Content SyndicationSocial Media

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