The Interactive Advertising Bureau has released a standard dedicated to mobile advertising within mobile rich media apps. The MRAID standard (mobile rich media ad interface definitions) describes the interface on the integration of advertising within mobile apps. This api interface will enable the standardized integration of advertising within mobile apps and ease the creation and distribution. Below is the press release announcing the standard, the definitions are to be found at the MRAID 1.0 page.
Mobile Rich Media Advertising Standard
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