The up to date state of social media marketing and trends for the next year are provided by a comprehensive article at the blog of Brian Solis. The article is based on a survey of 181 brand managers, agency professionals, and experts done by Pivot and The Hudson Group.

The State of Social Marketing 2011 – 2012

Furthermore Marketing Vox has found that global players start using Facebook for global campaigns.

Facebook Makes Life Easier for Global Brands

Another interesting fact in the range of b2b marketing is provided by a study conducted by MarketingProfs and the Content Marketing Institute. Within the study “B2B Content Marketing: 2012 Benchmarks, Budgets & Trends” blogs are named as the top marketing instrument of b2b marketers

Blogs Rising As Content Marketing Tactic

Last but not least All Facebook has a list of the 40 Most Shared Articles On Facebook During 2011.

FOLDEN.INFO Directory Sources: Document Sharing, Business NetworkingMarket Research, Studies