The up to date state of social media marketing and trends for the next year are provided by a comprehensive article at the blog of Brian Solis. The article is based on a survey of 181 brand managers, agency professionals, and experts done by Pivot and The Hudson Group.
Furthermore Marketing Vox has found that global players start using Facebook for global campaigns.
Another interesting fact in the range of b2b marketing is provided by a study conducted by MarketingProfs and the Content Marketing Institute. Within the study „B2B Content Marketing: 2012 Benchmarks, Budgets & Trends“ blogs are named as the top marketing instrument of b2b marketers